Bring your career back to life
Skilled, experienced, and underused; that's not a character flaw, it's a market failure. Extraordinary careers are for ordinary people—and this is how you build one.
Join our 5-part Career Development Workshop + 2 Books
Start now: Lesson 1.1 Developing Your Career Imagination
Exercises 1.1
Envision your ideal work life. Consider where you are, what the environment is like, who is there and what you are doing. Describe your ideal workday.
Identify the favourite parts of your current job. What stays? What goes?
Dream big, dream some more, shift it, stretch it, adapt it. Your potential jobs don’t have to be jobs that are immediately achievable; instead they should be jobs that you would love to have. Identify 3 jobs you’d love to have.
Add 2 more jobs that you’d also love but don’t seem immediately obvious. Ask other people to help you with this, their answers might surprise you.
These four questions are just the start. The Module 1 Workbook has nine sets — 14 pages that take you from brainstorming all the way to goal setting, in a fillable PDF. Download it free.
What does your best work life look like beyond what seems immediately possible? Start here for free.
The Module 1 Workbook chapter is part of a larger workbook that is a companion piece to A Playbook for the Future of Work. It covers everything from getting the help and support you need, building your skills, developing your strengths and creating a useful and actionable plan. The Playbook is included when you purchase the full course.
The best way to use the workbook is to proceed slowly, reflecting as you go, and returning often. The exercises are designed to present you with a question and then break that question down into manageable pieces allowing you to consider options, alternatives, variations, and challenges. There is room for you to ponder, reconsider and change your mind. The process is designed to help you make better, more robust decisions because you have taken a thoughtful and reflective approach.
The Complete 5-Part Course + 2 Books
Summer Special- Complete Course only $199 until Labour Day
Module 1 + Chapter 1 of the Workbook - Free
Module 2 - 5 + complete Workbook & A Playbook for the Future of Work - $420 CAD $199
Ask 3 people what they think you would be good at, then see us to check your response. Module 1 isn’t just about dreaming big. It’s about activating your social network and compounding it with solid research to uncover what's available and where you should be.
Modules 2-5 take you from dreams and goals to a plan you can act on right away. It's a specific, evidence-based journey through skills development, support and strengths.
Be sure to download the Career Imagination Workbook and complete the fill-in-the-blank exercises that follow each lesson.
If you give the course a go and are not fully satisfied within 30 days of purchase, we offer a full refund… you keep the books.
Join our Zoom clinics with our UBC Sauder instructors. Check our Eventspage, or contact us at hello@careerimaginationlab.com.
This course has given me much needed clarity and helped me make a solid plan to move forward. I wish I had had it years ago. The videos are fun and easy to watch and didn’t take too much time.
– Clifford H.
Curriculum Overview
Developing Your Career Imagination & Setting Goals
Improving Professional
Social Networks
Module 3:
Upskilling
Building Your Strengths &
Achieving Excellence
Putting Career Imagination into Action & Making a Plan
All course materials are self-paced so you can take as long as you need. Each lesson includes a series of practical exercises with more in the Workbook.
Plus, we have a money-back guarantee so you can take the course, risk-free.
What is the Career Imagination Lab Online Course?
Who is this course for?
Professionals who've put in the time, built real skills, and know they're ready for more. Works equally well for individuals and teams. Contact us to discuss options for your organization.
How does it work?
Sign up and start immediately. Work at your own pace — 18 videos, approximately 60 minutes total with exercises following each one. Most people complete it in five to ten hours across a few focused sessions. You also get our 2 books so you can get our method and ideas in the format you prefer.
What will you get when you join?
Clarity on the right next step
An evidence-based plan that's specific and tailored to you — one you can act on right away
Confidence to pursue work that fits your life
Instant access to all five modules, Zoom support clinics with our UBC Sauder School of Business instructors, and a verifiable digital certificate of completion
Both our career development books: the Career Imagination Workbook & A Playbook for the Future of Work
This was the jumpstart I needed! It saved me so much time and really got me focussed. There were a lot of things I just hadn’t thought to do because I’m at this later stage of my career.
– Jason S.
I can’t count how many times in my career I could have used this kind of guidance. I’m so glad I have it now. The videos are very useful and the exercises are concrete and practical.
– Samira S.
My career path seemed so uncertain even though I’d been doing the same thing for a long time. I really didn’t know what I was going to do next but this course helped me improve my search and land me a job I love.
– Susan M.
I wasn't sure this would work for me but it truly helped me get where I am now, and honestly the Workbook helped a lot. Six months later and I’m with a much better employer.”
– Alejandro J.
After going through this program, I can see a lot of ways I can make course corrections and end up with better results. There were so many things I could improve on, little by little. I appreciate the thoughtful approach here.
– Justine C.
Module 1 + Workbook
$140 CAD FREE until Labour Day
Module One is all about ending up in the right place, a place big enough for your dreams.
Module 1 isn’t just about dreaming big. It’s about activating your social network and compounding it with solid research to uncover what's available and where you should be.
Our fillable Chapter 1 Workbook offers 14 pages of exercises to guide you in the best direction.
Modules 2 – 5 + 2 books
$420 CAD only $199 until Labour Day
Modules 2-5 take you from dreams and goals to a plan you can act on right away.It's a specific, evidence-based journey through what skills the market wants, what you already have and your options for filling that gap; then figuring out who you need to help you, and which of your best qualities to emphasize — including the ones you misunderstood as weaknesses.
You also get our two books:the Career Imagination Workbook & A Playbook for the Future of Work. Our ideas and method delivered in 3 ways, depending on how you like to work.
Money-back Guarantee & Pay What You Can Policy.
We offer a 100% money-back guarantee. If you give the course a go and are not fully satisfied within 30 days of purchase we offer a full refund… you keep the books.
We also believe good career guidance should be available to everyone. If the price is a barrier right now, reach out — we'll work something out.
FAQ
-
Our focus is on professionals navigating the next chapter of their work life. Our materials are for ordinary people wishing to develop their careers. This might mean advancing in your current job, getting a better ordinary job, or securing an extraordinary job.
Whether you're returning to work, shifting industries, or simply unsure of what comes next, our resources provide clarity, confidence, and actionable guidance to help you move forward.
-
We offer optional small group online Zoom clinics with our UBC Sauder instructors. You can drop in or stay for the whole time. You can sit quietly with your camera off, or light up and ask questions or receive and offer support. Check our Events page for the next session.
We also offer 1:1 support via email.
-
Nope! Career Imagination is all about figuring out where you should go next, so you could say we specialize in the uncertain.
Most people don’t have everything mapped out before making a move. That’s why we’re here—to help you figure it out as you go. Clarity comes from good planning followed by action.
-
All kinds. Whether you’re changing industries, re-entering the workforce, going freelance, starting your business or looking to grow in your current job, we’ve got guidance that meets you where you are.
-
We don’t do fluff or jargon and our program is built using research and real interviews, not AI. We provide real-world guidance, grounded in robust research and practical experience. Our tone is optimistic but honest and our advice is always actionable.
-
There are no fees and no one-size-fits-all formula. Instead, we offer a series of 18 short videos with supporting exercises designed to move you forward based on your own unique input, ensuring a result that is personalized and tailored to you. You can work at your own pace, where, when and how you like. Then you can reach out to us for more support if you need it.
-
We’re confident if you take some time to think about your responses and stay open to trying new things, you’ll gain some valuable insight. However, if you complete the course and still feel the program didn’t work for you, we offer a full money back guarantee within 30 days of purchase.
-
We aim to be accessible. For those who can’t afford it: pay what you can, pay later or pay not at all.
-
Our 5-part Professional Development Course takes you through the process of moving from confusion to certainty. We start by helping you envision your ideal professional life and then work through how to develop and use your professional social network, upskilling, then identifying and developing your strengths. We end by translating the path to your ideal career into a series of concrete and actionable steps.
-
In total, there are approximately 60 minutes of videos, with fill-in-the-blank exercises that follow each one.
For the best results, we recommend setting aside 5–10 hours over several days or weeks. While the course can be completed faster, the material requires focused, deeper thinking, so dedicate some quiet time for concentration.
Each module takes approximately 1-2 hours to complete and contains 3-5 videos. Following each video are fill-in-the-blank exercises that you can save and return to at your convenience.
-
The whole idea behind our Workshop is that it becomes tailored to you based on your inputs, working when and how you like. You can skip forward or go backward depending on what works for you. If you get lost, you can ask us for help!
-
Currently we offer live online events via zoom including information sessions as well as on specialized topics. A link to past events is here. We also offer customized packages for large groups. If you’re interested in one in your area please drop us a line!
-
We started this Lab in 2025, so we’re a bit new and seeking your feedback. But we began researching careers many years ago. Combined our instructors have well over 100 years in professional careers!
-
We do! We offer customized packages for large groups. In addition to access to our Workshop, there is the added option for online or in person events with any of our instructors.
Designed for professionals who wish to develop their career.
A self-paced professional development course built on extensive research and interviews with more than a hundred working professionals, not with AI. Rooted in your own strengths, your own input, and where you actually want to go.