Bring your career back to life
Skilled, experienced, and underused—that's not a character flaw. It's a market failure. Extraordinary careers are for ordinary people, and this is how you build one.
You're not stuck because something's wrong with you — you just haven't been shown the way. Here it is: start with Module 1 of our Professional Development Course, free.
Professional Development Course + 2 Books
Summer Special- Complete 5- Part Course only $199 CAD until Labour Day
Module 1 + Chapter 1 of the Workbook - Free
Ask 3 people what they think you would be good at, then come see us to check your response. Module 1 isn’t just about dreaming big. It’s about activating your social network and backing it with solid research to uncover what's available and where you should be.
Modules 2 - 5 + complete Workbook & A Playbook for the Future of Work- $420 CAD $199 CAD
Modules 2-5 take you from dreams and goals to a plan you can act on right away. It's a specific, evidence-based journey through skills development, support and strengths.
Be sure to download the Career Imagination Workbook and complete the fill-in-the-blank exercises that follow each lesson.
If you give the course a go and are not fully satisfied within 30 days of purchase, we offer a full refund… you keep the books.
Join our Zoom clinics with our UBC Sauder instructors. Check our Eventspage, or contact us at hello@careerimaginationlab.com.
How to use the Workbook:
Each short video sets up several workbook exercises — watch, then do. Work slowly, reflect as you go, and return often. Every question breaks down into manageable pieces, with room to ponder, reconsider, and change your mind.
Why it matters:
This is where the real work happens — and where your career plan actually gets built. The right questions, in the right order, take you from "what do I really want?" to a plan you're genuinely excited about. Because every answer is your own, so is the plan.
The videos are your guide; the workbook is where the work happens. Watch a short video, then fill in the page it sets up — 90 pages that take you from "what do I really want?" to a plan that's entirely your own.
This course has given me much needed clarity and helped me make a solid plan to move forward. I wish I had had it years ago. The videos are fun and easy to watch and didn’t take too much time.
– Clifford H.
Curriculum Overview
Developing Your Career Imagination & Setting Goals
Improving Professional
Social Networks
Upskilling
Building Your Strengths &
Achieving Excellence
Putting Career Imagination into Action & Making a Plan
What is the Career Imagination Lab Online Course?
18 short videos that guide you from skilled-but-stuck to a plan you can act on right away. Self-paced, and built around our 90-page workbook — where your plan takes shape, one response at a time. Two books included, yours to keep.
Who is this course for?
Professionals who've put in the time, built real skills, and know they're ready for more. Works equally well for individuals and teams. Contact us to discuss options for your organization.
How does it work?
1. Watch — each short video sets up a few short exercises. No filler.
2. Do — fill in the workbook page it points to. Your answers create your plan.
3. Finish your plan — five modules take you from imagining your ideal work life to concrete next steps you can begin today.
Sign up and start straight away, at your own pace. 18 videos, about 60 minutes in total, with exercises after each one — most people finish in five to ten hours across a few sessions. You also get both books, so our method is there in whatever format suits you.
What will you get when you join?
Clarity on the right next step
An evidence-based plan that's specific and tailored to you — one you can act on right away
Confidence to pursue work that fits your life
Instant access to all five modules, Zoom support clinics with our UBC Sauder School of Business instructors, and a verifiable digital certificate of completion
Both our career development books: the Career Imagination Workbook & A Playbook for the Future of Work
This was the jumpstart I needed! It saved me so much time and really got me focussed. There were a lot of things I just hadn’t thought to do because I’m at this later stage of my career.
– Jason S.
I can’t count how many times in my career I could have used this kind of guidance. I’m so glad I have it now. The videos are very useful and the exercises are concrete and practical.
– Samira S.
My career path seemed so uncertain even though I’d been doing the same thing for a long time. I really didn’t know what I was going to do next but this course helped me improve my search and land me a job I love.
– Susan M.
I wasn't sure this would work for me but it truly helped me get where I am now, and honestly the Workbook helped a lot. Six months later and I’m with a much better employer.”
– Alejandro J.
After going through this program, I can see a lot of ways I can make course corrections and end up with better results. There were so many things I could improve on, little by little. I appreciate the thoughtful approach here.
– Justine C.
Money-back Guarantee & Pay What You Can Policy.
We offer a 100% money-back guarantee. If you give the course a go and are not fully satisfied within 30 days of purchase we offer a full refund… you keep the books.
We also believe good career guidance should be available to everyone. If the price is a barrier right now, reach out — we'll work something out.
FAQ
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Our focus is on professionals navigating the next chapter of their work life. Our materials are for ordinary people wishing to develop their careers. This might mean advancing in your current job, getting a better ordinary job, or securing an extraordinary job.
Whether you're returning to work, shifting industries, or simply unsure of what comes next, our resources provide clarity, confidence, and actionable guidance to help you move forward.
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We offer optional small group online Zoom clinics with our UBC Sauder instructors. You can drop in or stay for the whole time. You can sit quietly with your camera off, or light up and ask questions or receive and offer support. Check our Events page for the next session.
We also offer 1:1 support via email.
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Nope! Career Imagination is all about figuring out where you should go next, so you could say we specialize in the uncertain.
Most people don’t have everything mapped out before making a move. That’s why we’re here—to help you figure it out as you go. Clarity comes from good planning followed by action.
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All kinds. Whether you’re changing industries, re-entering the workforce, going freelance, starting your business or looking to grow in your current job, we’ve got guidance that meets you where you are.
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We don’t do fluff or jargon and our program is built using research and real interviews, not AI. We provide real-world guidance, grounded in robust research and practical experience. Our tone is optimistic but honest and our advice is always actionable.
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There are no fees and no one-size-fits-all formula. Instead, we offer a series of 18 short videos with supporting exercises designed to move you forward based on your own unique input, ensuring a result that is personalized and tailored to you. You can work at your own pace, where, when and how you like. Then you can reach out to us for more support if you need it.
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We’re confident if you take some time to think about your responses and stay open to trying new things, you’ll gain some valuable insight. However, if you complete the course and still feel the program didn’t work for you, we offer a full money back guarantee within 30 days of purchase.
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We aim to be accessible. For those who can’t afford it: pay what you can, pay later or pay not at all.
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Our 5-part Professional Development Course takes you through the process of moving from confusion to certainty. We start by helping you envision your ideal professional life and then work through how to develop and use your professional social network, upskilling, then identifying and developing your strengths. We end by translating the path to your ideal career into a series of concrete and actionable steps.
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In total, there are approximately 60 minutes of videos, with fill-in-the-blank exercises that follow each one.
For the best results, we recommend setting aside 5–10 hours over several days or weeks. While the course can be completed faster, the material requires focused, deeper thinking, so dedicate some quiet time for concentration.
Each module takes approximately 1-2 hours to complete and contains 3-5 videos. Following each video are fill-in-the-blank exercises that you can save and return to at your convenience.
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The whole idea behind our Workshop is that it becomes tailored to you based on your inputs, working when and how you like. You can skip forward or go backward depending on what works for you. If you get lost, you can ask us for help!
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Currently we offer live online events via zoom including information sessions as well as on specialized topics. A link to past events is here. We also offer customized packages for large groups. If you’re interested in one in your area please drop us a line!
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We started this Lab in 2025, so we’re a bit new and seeking your feedback. But we began researching careers many years ago. Combined our instructors have well over 100 years in professional careers!
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We do! We offer customized packages for large groups. In addition to access to our Workshop, there is the added option for online or in person events with any of our instructors.
Designed for professionals who wish to develop their career.
A self-paced professional development course built on extensive research and interviews with more than a hundred working professionals, not with AI. Rooted in your own strengths, your own input, and where you actually want to go.